Wednesday, January 30, 2008
Yoko Devereaux Fall 2008
It’s a given that men need clothing but it’s not easy being a mens wear designer since most men in America are more concerned with football and other things. So grabbing the attention of the American male consumer might be a stretch.
Andy Salzer the creative director of Yoko Devereaux has been Doing mens wear for roughly eight years, we remember his debut show in Soho New York and were grabbed by his ability to create wearable mens fashion. He has been known to produce some provocative t-shirts with some interesting phrases and images, but man cannot live on t-shirts alone!
The fall 2008 collection demonstrates Salzer’s ability to produce a wearable collection which add to a man’s “staple” wardrobe. Some of the standout pieces where his Black Fleece double breasted jacket and deep v bomber jacket and olive cotton twill skinny pant.
Showing only 17 looks one thing is for certain, Mr Salzer knows the market by not over producing and seems to have his eye on the business market in light of the pending recession the United States is facing. Giving the consumer what they need, we like that!