True Religion Swim 2011 Collection

The True Religion 2011 Swim Show holds true to its design direction as it has in the past. All the standard pieces such as denim shorts and bikinis are firmly planted for the 2011 season. It seems the CEO & head designer Jeffrey Lewbell is branching out in a new direction with some of his looks aiming for a different customer. This is one of the few if only designers who is taking a chance and going in a new design direction. Some might question his move for a more high end customer but lets not forget that True Religion is a publicly traded company and must answer to its shareholders. Overall its a situation of what will work and what won’t and they fully know this at True Religion but branching out in a new direction must be applauded while most other designers are playing it safe.
Photos: Edward James