Thursday, May 14, 2009

Bjorn Borg Lands in Soho

Get ready tennis fans famed tennis player Bjorn Borg will be opening up his first US store on 89 Crosby street in Soho. The 500 square foot space will be housing his underwear line which has been a great success over in Europe. As to what you will find in his new shop there will be offerings of underwear, shirts ,socks and swimwear. Price points range around $50 for t-shirts, $50-$100 for swimwear, $15 for socks and underwear between $25-$40. If your looking for tennis equipment like racquets or balls keep looking, Mr. Borg has joined the ranks of the fashion world. More information can be found at his site

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