Monday, November 12, 2007

Parke & Ronen's New Melrose Flagship Store

In celebration for their ten years in business Parks & Ronen instead of throwing a party decided to open a West coast flagship store on Melrose Avenue in Los Angeles.

With a 1,000 foot square foot space the store has clean lines done in raw steel and bamboo flooring, as well there are three skylights which draws natural light into the shop allowing for true color for the consumer.

Parke & Ronen known for it’s 60’s stye men’s swim shorts are the creators of the snap short. The fitted snap short is the latest trend in men’s swim wear, showing a little more thigh then the normal board short.

Celebrities like Heath Ledger, Andres Balazs and fellow fashion designers Calvin Klein and Todd Oldham are already hooked on this hot design team. The line is sold in Saks Fifth Avenue and Barney’s in New York as well as boutiques across America.

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