Oumlil F/W 2010

The Oumlil fall 2010 show was titled "shades of a man" with different colors representing emotion. Men might not be dressing via emotion but they are dressing for style and this is a very small segment in America since most men are clueless regarding fashion and sports have a higher prominence then looking good. Designer Hisham Oumlil it seems has gone in a new direction with his line for fall incorporating different fabrics and treatments to his jackets such as a diamond quilt pattern for a jacket and different colored lapels. While most mens designers seem to be playing it safe this season Mr. Oumlil is pushing the envelope with this collection. Our verdict is that its a risky move due to the current economic situation despite his private clientele. The ultimate victory would be having buyers ordering this collection for there stores but with mixed fabrics and patterns we feel this collection does not translate to the majority of men or women who might buy for their boyfriends/husbands. We have seen more focused collections in the past but we cannot fault a designer for trying new things. We feel his strongest outing for this collection are his overcoats which seem straight forward and very stylish.

Oumlil S/S 2010

Men's wear is a rough game in the fashion world since most men don't like to shop, don't know what looks good on them and would rather spend their money on anything besides clothing. For Hisham Oumlil the clothing he presented is for men who reflect the opposite. For Spring 2010 his inspiration draws from Wall Street and powerful men but with a flair for style and not $5,000.00 Armani suits. Sticking true to his design his clothing still has major edge in the tailoring department and his fabric choices allow him to create such great pieces. This collection is more in line for modern day and evening dressing and his color range can suit many different tastes. Mr. Oumlil boasts an international private client which has served him well but seeks the attention of retail buyers which we hope comes his way, but like we stated before men's fashion is a rough game.