The rapid growth of Tory Burch has stunned us in the industry. What seemed like a simple pair of ballerina flats with a gold double-t logo, her company has grown into handbags and clothing and her Spring 2009 offering is one to take note of. Ms. Burch has already accomplished most of the fashion equation of finding her customer who is very similar to herself and supplying her with the clothing and extra’s these ladies are seeking. We noted on one of her bags a logo change of the now standard “T”. It’s a fresh change and seems a design step in the right direction. As for the price points for the collection we do not know but we have a sense that they might go up a little bit since the collection is becoming more refined. At first we knew her initial launch of her handbags started at around $200.00, in our opinion this is a give away price but with the new line for Spring this might change. In the end the collection is well worth the investment but like any good horse race there are other runners who will give Ms. Burch a run for her money vying for the same customer.
No comments:
Post a Comment