The Fashion Tribune: 07/01/2010

Friday, July 23, 2010

Monday, July 19, 2010

Some designers try new things and others go with what works. Such is the case with the Mara Hoffman 2011 swim collection she showed in Miami. Hoffman is a master of color and infuses it with most of her pieces along with her geometric prints. For this season the inspiration in "jungle mystic" and incorporating a psychedelic color scheme to add major pop to the collection. The advantage Mara Hoffman possess is she knows who her customer is and delivers like a royal flush at a poker table! The tote bags she sent on the runway make for the perfect accessory for the beach or bopping around the town. As for the suits they scream attention and will make any woman the focal point of any event she may attend.
Photos: Edward James

True Religion Swim 2011 Collection

The True Religion 2011 Swim Show holds true to its design direction as it has in the past. All the standard pieces such as denim shorts and bikinis are firmly planted for the 2011 season. It seems the CEO & head designer Jeffrey Lewbell is branching out in a new direction with some of his looks aiming for a different customer. This is one of the few if only designers who is taking a chance and going in a new design direction. Some might question his move for a more high end customer but lets not forget that True Religion is a publicly traded company and must answer to its shareholders. Overall its a situation of what will work and what won’t and they fully know this at True Religion but branching out in a new direction must be applauded while most other designers are playing it safe.
Photos: Edward James

Beach Bunny Swimwear 2011

The Beach Bunny Swim 2011 fashion show is a lesson in creative collaborations with celebrities like the Kardashian sisters who attached their name to this venture. The show consisted of 57 looks and hit on many points which left the crowd of fashion editors a tad bewildered. A correction to this would have been a better edit but this is the Kardashian sisters and they do want to give you more than enough options, even if they are not swim wear related. Case in point would be the black lace lingerie pieces towards the end of the show. In the end the line will be priced accordingly and should perform quite well, but let’s remember this is swim wear and the market is fierce all around.
Photos:Edward James